Targeted Shopping

From nyt:

“Four months after acquiring an e-book retailer, Barnes & Noble, the world’s largest chain of bookstores, is starting its own mega e-bookstore on its Web site, BN.com.

In an announcement on Monday, Barnes & Noble said that it would offer more than 700,000 books that could be read on a wide range of devices, including Apple’s iPhone, the BlackBerry and various laptop or desktop computers. When Barnes & Noble acquired Fictionwise in March, that online retailer had about 60,000 books in its catalog.

More than 500,000 of the books now offered electronically on BN.com can be downloaded free, through an agreement with Google to provide electronic versions of public domain books that Google has scanned from university libraries. Sony announced a similar deal in March to offer the public domain books on its Reader device.

Barnes & Noble is promoting its e-bookstore as the world’s largest, an implicit stab at Amazon.com, which offers about 330,000 for its Kindle device. Currently, Google’s public domain books cannot be read on a Kindle.

The number of e-books available on BN.com compares with 1.2 million in stock that can be bought in print form from the company’s Web site.

A further one million books can be ordered from BN.com in the print-on-demand format.

William J. Lynch, president of Barnes & Noble.com, said the company would continue to sell e-book versions of…”

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